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Tourism Developer for Motorsports & Mountain Towns
Feel the ground rumble under your feet as you go about doing good at one of the endless motorsports events Backroads of Appalachia has become known for in Eastern KY. Not only do you rub shoulders with other enthusiasts but you get to build your resume and experience at the same time. Backroads has truly grown by leaps and bounds as cities and locals clamor in hopes of becoming the next location for their events. Backroads caters to a variety of motorsports; motorcycles, hill climbing, rally racing, supercars with many other genres added every year. This is the world you will get to surround yourself with while performing good work for communities and individuals. Eastern Kentucky has been hard hit by the downturn of coal in recent times. So many communities that have used coal as their main industry for work have found themselves struggling to transition into more sustainable industries. Backroads is instrumental in this transformation by promoting tourism throughout the region and hosting nationally recognized motorsports events. As people from outside the state have come to see Eastern Kentucky and it’s warm, ready to work culture it has attracted not only dollars but permeant investments. The Tourism Developer will work closely with the Jackson County Tourism Board to design exciting new ways to bring more tourists to the area, and will also be planning and developing a new Welcome Center in McKee, KY, as well as a method for developing new Welcome Center kiosks across the region. The system this VISTA designs will be used for many years to help expand Backroads trails to new counties. With a Facebook reach of over 8 million people monthly, your work at Backroads will be seen by people all over the country. What an incredible resume builder!
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Member Duties : You will be a part of a very welcoming group of people as you join Backroads and the community you will work with in Mckee, Kentucky. There in Mckee you will develop and implement a Tourism Plan identifying how to set up new Welcome Centers and how to improve tourism along Backroads trails. You will get to increase your people skills by outreaching to new partners and motorsports groups to expand tourism in the region. You will also be involved with 5 fellow VISTAs. Working alongside the Technology and Sustainability VISTA, you will develop Backroads’ social media identity, rules, standards, and templates, including a plan for how often to post on social media and identifying what types of content best represent the Backroads of Appalachia brand. Working with other VISTAs, you will develop creative ways to help local businesses leverage the mobile app tech to drive customers to their shops and create jobs, especially in the Jackson County region and at the new Welcome Centers.
Program Benefits : Health Coverage* ,  Relocation Allowance ,  Choice of Education Award or End of Service Stipend ,  Training ,  Living Allowance ,  Childcare assistance if eligible . 
*For details about AmeriCorps VISTA healthcare benefits, please visit
Terms :
Permits working at another job during off hours ,  Permits attendance at school during off hours ,  Car recommended . 
Service Areas :
Community and Economic Development . 
Skills :
Community Organization ,  Communications ,  Team Work . 
Apply Now
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Program Type:
AmeriCorps VISTA

Tourism Developer for Motorsports & Mountain Towns

Program Start/End Date
08/29/2022  -   08/28/2023

Work Schedule Full Time

Education level
Some college

Age Requirement
Minimum:  18    Maximum:  None

Program Locations KENTUCKY  


Accepting Applications
From  09/08/2022  To  08/04/2023 

Contact Timothy Caldwell
14824 HIGHWAY 421 N
Mount Vernon   KY   40447

Listing ID 113830