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Stewards VISTA: Mountain Roots PR, Marketing, & Community
Mountain Roots is a Community Food Systems initiative to build a sustainable food system involves work across at the intersection of several components of the system: education and culture, food production, food security, economic development, and community engagement. Community-driven initiatives at Mountain Roots include a district-wide Farm to School Program, Sustainable Agriculture Program (including a 2-acre farm, 4 hydroponic farms, six community gardens, and a 120-member grower’s cooperative CSA), and Food Security Program (food rescue, Cooking Matters, Giving Garden, and more). Actively engaging community members in increasing organic food production simultaneously builds food security, improves community health, and promotes active conservation of our water and land. The VISTA joins a small and passionate team who take a holistic approach to conduct and integrate work across all these efforts. As Mountain Roots enters its 11th year, the need arises to intentionally design and activate public relations, marketing, and community engagement strategies that facilitate communication, interaction, involvement, and exchange between the organization and the community for a range of social and organizational outcomes. We want to raise awareness about food systems issues, like environment and hunger. We want to engage more people in dialogue, to better understand experiences, perceptions, and context of these issues, and to facilitate stronger relationships among community members, creating a platform from which community members feel motivated to organize for social change. In addition to issue-based community education, we see a need to strengthen our messaging and branding, streamline and organize our marketing for programs and products, and to improve and personalize our communication with donors, members, volunteers, and partner organizations. Therefore, PR, Marketing, Branding, and Communication are essential skills in this role.
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Please note:
This listing is currently not accepting applications.

Member Duties : Objective: Increase knowledge and awareness of issues and of the organization's work, leading to a wider and deeper level of engagement from donors, volunteers, constituents, and the community. -Design and implement new Public Relations strategies for donors, volunteers, constituents, and the community. -Develop new, improved, integrated marketing /PR strategies that will enrich the organization and create a closer bond between us and our constituents. -Assist with Capital Campaign promotion. -Develop marketing efforts for effective promotion or organization and programs (social media, flyers, PSAs, newsletters, tabling at community events). -Design 3 successful PR/advertising/fundraising campaigns. -Facilitate 3 key events during the year (Food & Film, Feast in the Field, Harvest Hoedown). -Revamp a 2021 volunteer engagement plan to increase recruitment, retention, and experience. -Coordinate membership drive. -Assist in preparing grant proposals.
Program Benefits : Childcare assistance if eligible ,  Training ,  Choice of Education Award or End of Service Stipend ,  Living Allowance ,  Housing ,  Relocation Allowance ,  Health Coverage* . 
*For details about AmeriCorps VISTA healthcare benefits, please visit
Terms :
Permits working at another job during off hours ,  Permits attendance at school during off hours ,  Car recommended . 
Service Areas :
Hunger ,  Community Outreach ,  Education ,  Environment ,  Health ,  Community and Economic Development . 
Skills :
Communications ,  Team Work ,  Business/Entrepreneur ,  Environment ,  Fund raising/Grant Writing ,  PR, Marketing, Graphic Design ,  General Skills ,  Leadership . 
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Program Type:
AmeriCorps VISTA

Stewards VISTA: Mountain Roots PR, Marketing, & Community

Program Start/End Date
02/16/2021  -   02/15/2022

Work Schedule Full Time

Education level
College graduate

Age Requirement
Minimum:  18    Maximum:  None

Program Locations COLORADO  

Accepting Applications
From  11/24/2020  To  01/15/2021 

Contact John-Michael Aurednik
345 Prince St
Beckley   WV   25801
AmeriCorps VISTA

Listing ID 100271